Optimising Page Content for Search Engines

Internet search Engine Optimisation – Optimising Page Content

The information of a web site is essential in influencing the position. They usually look for these variables when analysing a website for the keywords that are main. This is vital for search engine optimisation.


Google gives relevance to the words used on the headings on a website. That is employed by the programming language used to generate web pages (HTML) to make heading in the text stand out. Great usage of headings will help with search engine optimisation.

Keyword prominence

Search results give more weight to keywords located in the beginning of a section of text compared to the rest. If there’s a paragraph of text then also have an HTML heading for each section and it is better to break this up into smaller sections. Every time the search engine sees a heading, it will start the prominence standards again.

Keyword closeness

Search engines also attach some relevance to keywords are to each other. For instance when optimising your text for the phrase “bike hire Yorkshire” it is essential to keep these words as close as possible.

Keyword density

Exactly how many times a key word or phrase happens on the page compared to the entire quantity of words is defined as the keyword density. Google considers this when ranking a page to get a specific key word.

It pays to reduce on the number of redundant words to improve the density of the preferred keywords that we are optimising for as this SEO Consultant helps with search engine optimisation when writing copy for a webpage.


Search engines are not able to analyse images on a website and are only able to read text. This really is called “Image alt tag” in internet programming jargon and refers to the alternate text for the image.


On many web pages there are parts of text which can be clicked so that you can leap to other web pages. This text is normally emphasized and is known as “anchor tags” or “link text”. Google analyses the text used here and make use of the info to rate the site.

Outline: Page content

Headings, keyword prominence, proximity, density, hyperlink text and the significance of using “alt tags” for images to enter a text description: All of these are essential for search engine optimisation and have a part to play in getting to the very top of the search results for the key words that are very important to us.